About SEO

What is Search Engine Optimization?

Search Engine Optimization – or SEO – is the process increasing the quality and quantity of traffic to a website through organic search engine results like Google or Bing. There is no “one size fits all” solution for SEO, which is why the best search engine optimization campaigns are individually crafted for each business industry.

Quality of Traffic - Attracting visitors who are looking specifically for the content you provide.

Quantity of Traffic - The amount of visitors that are viewing your website.

SEO Hierarchy

How SEO Works

How SEO Helps Your Website Get More Clicks

Search engines like Google and Bing use crawlers that gather information about every public page on the internet. That information is then indexed and processed through an algorithm which matches all data to a search request. Each search engine has it's own algorithm that is constantly updated, so content must be constantly updated.

What Kind Of Content Is SEO Friendly?

Search Engine Optimization requires different types of content based on what you are optimizing a website to rank for. It must be relevant, unique and worthy of views.

What Kind Of Content Is not SEO Friendly?

Search Engine’s can detect when certain content was published on any website and compare that to the same content that is posted sooner. Therefore, recycling or “copy-pasting” content is extremely harmful in SEO.

Search Engine Optimization

On-Page Optimization

What is On-Page Optimization In SEO?

On-Page Optimization is crucial for a successful SEO strategy. On-Page optimization is a collection of best practices that provide the unique content viewers are looking for, in a way that is not spam or broken.

Make sure the content provided on a web page is relevant and unique.

The content shared should have depth and be of quality length.

Do not recycle content, even if it is extremely similar to another site. Algorithms can detect plagarism.

Content needs to be cohesively structured for a simple reading and can be easily followed top to bottom.

on-page and off-page

Real Client Testimonials

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Abby Carls Office Director - Ascend Health PLLC

"Local SEO Directors took over my entire digital marketing campaign after a big time agency failed me. I absolutely recommend this local SEO agency to any small business looking for an effective, affordable and efficient group of digital marketing professionals."​

LKN Weight Loss & Wellness
Shannon Nicole Owner - LKN Weight Loss & Wellness

"This local SEO Agency helped me grow my business, even during COVID-19! I 10/10 recommend Local SEO Directors to any business who is looking to expand and grow!"

Jordan Elkins Owner - Mountainview Recovery

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Petite Cook Charlotte
Yvette Leach Owner - Petite Cook Charlotte

"Local SEO Directors helped me create my business site and did all of my SEO work from ground zero. I owe so much to the team and I would not have as many patients as I do now without them!"

Limitless Chiropractic
Dr. Tim Hartman Owner - Limitless Chiropractic

"Local SEO Directors was able to increase my new patient calls and the quality of calls my new practice was getting on a daily basis. Even during COVID-19 my practice was growing while others were closing down!"