Search Engine Optimization
What is Search Engine Optimization?
Search Engine Optimization – or SEO – is the process increasing the quality and quantity of traffic to a website through organic search engine results like Google or Bing. There is no “one size fits all” solution for SEO, which is why the best search engine optimization campaigns are individually crafted for each business industry.
Quality of Traffic - Attracting visitors who are looking specifically for the content you provide.
Quantity of Traffic - The amount of visitors that are viewing your website.
How SEO Works
How SEO Helps Your Website Get More Clicks
Search engines like Google and Bing use crawlers that gather information about every public page on the internet. That information is then indexed and processed through an algorithm which matches all data to a search request. Each search engine has it's own algorithm that is constantly updated, so content must be constantly updated.
What Kind Of Content Is SEO Friendly?
What Kind Of Content Is not SEO Friendly?
Search Engine’s can detect when certain content was published on any website and compare that to the same content that is posted sooner. Therefore, recycling or “copy-pasting” content is extremely harmful in SEO.
What is On-Page Optimization In SEO?
On-Page Optimization is crucial for a successful SEO strategy. On-Page optimization is a collection of best practices that provide the unique content viewers are looking for, in a way that is not spam or broken.
Make sure the content provided on a web page is relevant and unique.
The content shared should have depth and be of quality length.
Do not recycle content, even if it is extremely similar to another site. Algorithms can detect plagarism.
Content needs to be cohesively structured for a simple reading and can be easily followed top to bottom.
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